ICE Marketing Gimmicks - Part 1

Yup - we found what was billed as an important personal safety product next to Cat Food in Aisle 10 at your local big box store! Look at all the smiling faces....huh?

When we approached a woman carrying one of these in the store and gave her a free ICE Kit she promptly threw this item back on the shelf and said thank you!

These marketing gimmicks are all over the Internet and finding them in your local big box drug store or shopping club is meaningless as to the reputation or usefulness of the product. We already mentioned the lack of any safety savvy by marketers in retail - they are clueless.

The companies that peddle them don't have any other interst in your personal safety or that of your community and no investment in it either - they simply need to sell you their product.

All they want to do is suck you in with the same scheme of getting you to subscribe to yearly fee for hosting your personal data online and to purchase some unnecessary additional software. Some people aren't very discerning as we all know.

Don't fall for that "secure server" or "doctor endorsed" nonsense either. When the company folds in a year or so then what happens to your information? Most times it is sold to another marketer.

You need to keep your own data secure and do it yourself - period.

It is FREE.

Online we have the Critical Info Record Form at the Do it Yourself Page (DIY) http://www.ice4safety.com/diy.html

Anyone can place this on their own USB Portable Drive and affix an ICE sticker (free) recognized internationally and available with your free ICE KIT by SASE:

ICE4SAFETY, PO BOX 82, Dewitt, NY 13214

You can get encryption with the USB Drives you can buy from Memorex, San Disk, Verbatim and other reputable well established companies. If you want to go nuts you can get secure data drives the military uses for $150...but you don't need to.

We were up to $75 and counting for this particular gizmo.... Probably why the lady in the store tossed this thing back so fast.....

We don't have an actor in a white meat cutter jacket endorsing the ICE4SAFETY public service but we have something much better - those who are already using it.

Are you catching on yet? Hope so. We'll report - you decide.....

Celebrate Indpendence!

While we still have some independence left - pay tribute to those who served and who continue to serve our great nation.

Yes, it (still) is the greatest nation on earth and that has ever been.
No apologies given for the United States here.

GoDaddy.Com has provided a great video with music at the link provided. God Bless the USA!

233 Years This Weekend!
https://www.godaddy.com/gdshop/holiday/independence2009/playmovie.asp?isc=gdr0704

Distracted Driving Week - SAJD

Our friend Jay Anderson, founder and coordinator of the Stay Alive Just Drive Program in Florida has recently been recognized by the Florida State Governor for his work and the important message. All state government safety agencies will be formally recognizing the effort the week of July 27!

We congratulate Jay in his relentless dedication to get people to stop and realize that distracted driving is a senseless unsafe practice and a killer! We are happy to be associated with this fine program.

Find out more: http://www.sajd.org/

Need A Website to Promote ICE?

If your organization is promoting ICE in your communty or region and don't have a website just yet.....ICE4SAFETY can give you a hand...free. See how many other people are doing that for you.

In any event we put a site together for Amber Ambulance in Marietta, New York in the Fingerlakes Region and they came up number one in the Google Search......ok now how much would companies be paying to have THAT ranking ??? ( Hint: a lot!)

Can your organization use that recognition?

Anti-Texting Law Goes in Effect 7-1-09

Dangers of Texting When Operating Motor Vehicles

The practice of sending text messages while operating motor vehicles has been proven to be more hazardous than driving while intoxicated or under the influence of drugs according to research conducted in London on 17-24 year olds.

Studies have shown that when texting, reaction time while driving was slowed by 35% when participants were writing or reading text messages.

This is in comparison to tests that showed reaction time deteriorated by 21% for persons under the influence of cannabis and 12% while intoxicated at the legal limit.
Steering Control was worsened by 91% while texting as compared to being under the influence of cannabis.

Tests showed that drivers were less apt to maintain a safe driving distance and drifted out of their respective lanes more frequently.

This information may finally confirm the anecdotal evidence that prudent drivers observe on a daily basis. While nearly half of Britain’s 18-24 year olds report they text while driving it is not sure how many in the US behave similarly.

Conclusion: Motorists who text while driving are significantly more impaired and apt to contribute to an accident than motorists intoxicated with alcohol. It is not sure how those two actions might contribute to the operators ability to drive but it certainly would be unsafe.

This is a good example of combination risk factors – taking hands off the steering wheel, using a device while driving (phone), taking eyes off the road, concentrating on something other than operating the motor vehicle – (e.g. composing the message). These combined all contribute to creating poor reaction time and impaired operator control worse than that of an alcohol impaired driver thus placing operators at much greater risk of an accident.

Solution: Don’t text or use your phone while driving – certainly don’t use the phone or text if impaired by alcohol or drugs and illegally operating a motor vehicle or machinery.

The study was conducted by the Transport Research Laboratory (TRL) .

Welcome Plainview Texas July 4-2009

Plainview Texas as well as Lubbock, Texas are rolling out their respective ICE Initiatives this holiday weekend with Roll Call Training for Fire/EMS/Police and ER folks as part of the plan.

What a perfect way to give back to the community on this very important national holiday by ensuring they are better prepared for emergency situations.

ICE Supporters - Just a Reminder

We often lose track of how many organizations are promoting the concept of being prepared using ICE. Here is yet some more.....

North Carolina Medical Society and Virginia University.

We like the play on words.....HOOS Prepared! Works!

Our Amatuer Radio Operator's in Cambridge Ohio (CARA) recognize the usefulness of ICE as a preparedness tool as well - of course.

The Lubbock, Texas area is being introduced to ICE at the various Network of Fire/EMS Stations associated with the UMC/EMS System in that area.....

Parish Nursing in Sebring Florida recently held a Preparedness Seminar for local residents which was a success.....

Thank you all for your participation and support.